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“Start with quality and truth”. Dame Anita Roddick (1942 – 2007), founder of The Body Shop, was an activist and a businesswoman. Her cosmetics company helped establish ethical consumerism, being one of the first to prohibit the use of animals and to promote fair trade. She gave this talk (just under 50 minutes) at the British Library Business & IP Centre as the keynote speaker of Enterprise Week 2006 (15 November 2006).