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Thank you for help with Cornelsen Basis for Business C1:

  • Helmut Burger for being my first sounding board
  • Janan Barksdale for being so patient and thorough and making something that seemed impossible work
  • Carole Eilertson and the advisors Mindy Ehrhart Krull, Andreas Grundtvig, Gabi Hirthe, Marion Karg, Karen Richardson and Miriam Zeh-Glöckler for being constructive, though faced with an emergent book
  • Anna Batrla and the Cornelsen team for doing it
  • Claire Hart for presenting the book at ETAS in September.
  • The secret role models for Azra, Ben, Jörg, Carla, Doris and the all the other characters
  • A Nivea PR brochure provided the team for 1A+B
  • Thank you, Jens Kröger and Endress + Hauser for 1C
  • Amazon Marketplace provided the model for 2A
  • Thank you, Tobias (+ Beate) Ziegler for input on 2B
  • Jens (and Rose) Galdiks, thanks for 2C
  • Thanks Christian Koch, for introducing me to Scrum and explaining how proposals work
  • Thanks, Dad, for all of the proposals you wrote when I was little. 3A + B
  • Thank you, Gabriele Vollmar, for 3C
  • Thanks, Khushi Pasquale, for telling me about Eisenhüttenstadt for 4A, and for the story about the deer
  • Thanks, Thomas, for sharing difficult emails for 4B
  • Thanks, Gill Woodman and Andreas Grundtvig, for 4C
  • RWE and Fuhrländer, I mined your online publications for 5A
  • Siemens Financial Services is the model for the services pitched in 5B
  • Jan Jaehrling, Ingrid Pradel, Andrea Schwarz, Alexandra Goller and of course Simon Moroney of Morphosys, thank you for sharing for 5C
  • Thank you to the advisors for 6A, which seemed to get everyone on board.
  • Thanks, Helmut Burger, for help with 6B
  • Thank you, Franz-Josef Nuss, for 6C
  • Udo + Claudia Böhm-Awiszus, thank you for 7A
  • Thanks to Mindy Ehrhardt, Ash (Lucy Mellersh’s husband, why do we do this last name business, anyway?) + Jürgen Strauss for very helpful input for 7B
  • Thanks, Carsten Baumgarth re marketing and kudos to Sara Rosso for World Nutella Day, 7C
  • Respect to Raveena Aulakh and the other investigative reporters in the wake of the Bangladesh factory fire. Compliance hotlines at BASF + CISCO, and a press conference by NZ Fontera also inspired 8A
  • Patagonia is the true Alpia in 8B
  • Thanks, Christian Hodgson, for inspiration for 8B+C
  • Thank you, Eamonn Fitzgerald, formerly Spotlight Online, for letting me practice three paragraph essays

The ones that got away:

  • Zoe Carruthers for inspiration re sales – even if that didn’t make the book
  • Dietmar Müller of Adflow – I’m sorry we didn’t feature your company
  • Niclas Gondorf and Herr Finke of Dyson – very sorry we couldn’t feature your company
  • Uli Botzenhardt, Alexander Nast, Claudia Engelhardt, Dung Huong, Bill Chaney … : Many thanks for your support, contacts and advice

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