A Prezi to teach Cialdini’s principles of persuasion

In teaching communication skills, I’ve decided to experiment with Prezi as my presentation tool. I normally use Powerpoint to present Cialdini’s six principles of persuasion, but find that Prezi, which lets you zoom in and out, lets me put the task and reference material into one big picture. The template is one of the many very nice designs available. Prezi is free of charge if you don’t mind sharing your materials on line.

Better visuals for college presentations

Today I wrote an open letter to my Masters of Public Management students on how to improve their visuals. It included these points:

Better visuals:

To improve your design, especially your use of space on slides, select a theme that suits your purposes. Consider a clean color scheme with good contrast to suit the light conditions at the university. (I used a black gradient with white letters.) Then create a slide master, which stores information about the template (theme, a set of layouts, color scheme, fonts, placeholders for positioning). That creates harmonious slide variations on one theme, all saved in one master. When you make a new presentation, you build your slide deck by selecting from among the possible layouts, changing from slide to slide, and positioning your content in the given placeholders.

Use the graphic tools provided in your MS Office programs. Create visuals (graphic organizers, flowcharts…) using the tools in Powerpoint and Word called SmartArt. If you can’t find a chart that works for your purpose, tailor organizers using Diagrams and Tables. Save your own visuals and use them in your Prezis.

Use clipart provided by your program, if necessary, but reduce your use of clipart in your academic work. Replace those generic illustrations with authentic evidence (visualized calculations, documentation, photographs) to back up your assertions effectively.

If you need evocative photos for emotional impact or reference, use license-free photographs and document your sources to use them. I like eltpics, a searchable creative commons collection curated by English teachers around the world. https://www.flickr.com/photos/eltpics/tags/

Better use of text

I know that “Presentation Zen” author Garr Reynolds and Nancy Duarte advocate reducing text on slides. That works well for natural science presentations, which are best when you show just the evidence, and for marketing, which runs on emotions. However, in our international context, with so much potential for verbal misunderstanding, and in our academic tradition of analytical thinking, you do need some text! Include all relevant names, titles of works and conceptual keywords on your slide. Formulate your key thesis as a full sentence. Label your charts legibly, with 16 point lettering. Use the spaces suggested by your template to formulate a header for orientation, keep bullets points short (max. 6-7 lines x 6 words), or – better – label the containers you have created in your template to contrast or compare selected terms.

Present any quotes in full length and include the name of the author.

Your presentations are unique, and your teachers and peers respect and enjoy that variety. Use the ideas of Dan and Chip Heath in Made to Stick: Why Some Ideas Survive and Others Die (2007) to assess yourself:

Is what you present

simple – have you found the core of the idea?
unexpected – do you grab people’s attention?
concrete – can it be grasped and remembered?
credible – do you speak with authority on this subject, are your methods are sound?
emotional – do you share your sense of humanity with your audience?
stories – do you take your audience on an interesting journey?

Getting real in teaching listening

phonology-for-listening-richard-cauldwell-paperback-cover-artBook review:
Richard Cauldwell: Phonology for Listening. Teaching the Stream of Speech. Speech in Action. Birmingham, UK 2013.
ISBN 0954344723, ISBN-13: 978-0954344726. Printed on demand by Amazon. €25.68

Richard Cauldwell makes a key point: Listening acquisition lags behind the acquisition of other skills, he says, because we treat listening skills as something learners will acquire through enough exposure, as if by osmosis. Instead of teaching listening, we simply test listening comprehension. Drawing on learner diaries, Cauldwell reports that, as a result, learners typically have two complaints:

  • Ying’s dilemma“: Ying from Sinagpore says she can’t catch the words she knows, as she doesn’t understand how their sound shapes change in the middle of sentences, squeezed together, especially in spontaneous speech.
  • Anna’s anger“: A student from Finland is angry at her teachers for underusing recordings. She wants them to go beyond comprehension practice to teach what Cauldwell calls “the realities of the stream of speech.” (p. 3)

Approaching the problem from the standard pronunciation syllabus doesn’t resolve the problem, Cauldwell says, because the “careful speech model” that underlies that syllabus treats language as “a correct, tidy, steady-speed, rule-governed phenomenon,” with a limited set of sounds and rules for sentence types and connected speech phenomena, “optimised for clear pronunciation.” (p. 4) So while it may be easy to use such a syllabus to teach, it doesn’t help learners acquire the listening skills they need. Cauldwell explains the challenge using three metaphors: Beyond the “greenhouse” of the classroom, and outside the “garden” of careful speech, the student of English needs to deal with the unruly “jungle” of spontaneous speech (p. 260). That’s the messy, real world that we need to prepare our students to handle.

Cauldwell’s solution is to take a comprehensive approach, “teaching learners to decode the sound substance of the stream of speech.” (p.1) He lays out a “window on speech framework”, a toolkit for contrasting the clearly pronounced “citation form” with the changed sound shapes in spontaneous speech. The framework is built around the speaker-defined speech unit, rather than the grammar-defined sentence unit, as it reflects “the moment-by-moment choices that speakers make as they communicate.” (p.5) Speech units are defined as multi-word rhythmic sections with prominent and non-prominent syllables, steps up and down in pitch, and tone glides (up, down and level). Cauldwell’s special focus is on the “squeeze zones” of non-prominent syllables contained in speech units, and he highlights the compression of whole word groups.

  • Part 1 (Chapters 1-5) presents the “window on speech” framework, expanding on the work of David Brazil, Richard Bradford, Martin Hewings and others to introduce notation techniques to describe the precise sound effects of squeezing.
  • Part 2 (Chapters 6-10) describes the sound substance of the stream of speech, including shifts in stress. This includes an interesting discussion on syllable timing, i.e. how speakers of an L1 such as French will retain syllable timing when they use English.
  • Part 3 (Chapters 11-15) studies the range of factors influencing the stream of sound, including accents (i.e. Britain, Ireland, North America, and Global including English as a Lingua Franca), as well as how identity, emotion and attitude influence speech.
  • Part 4 (Chapters 16-20) suggests learner activities for spontaneous speech listening, in both low-tech (teacher and peer listening, recordings) and high-tech (recordings and apps) contexts.

Overall, the exercises raise awareness for getting past the “decoding gap”. The key requirement is “letting go of the careful speech model”. While Cauldwell uses sample recordings throughout the book to raise awareness for the specific sound shapes, with careful listening/analyzing and preparing/performing tasks, Part 4 goes the extra step of explaining how to work with the material.

The activities pivot on what Cauldwell calls “savouring” and “handling short stretches of speech“. Such activities often involve drafting a transcript of the various versions of one and the same phrase. Notations bracket phrases in speech units between double lines to signify short breaks in the stream, capitalize the stressed syllables and underline the main stress. One of the exercises goes like this:

18.1 Stepping stones (mp3 sound files 18.01-4)
This pair work activity to explore a variety of ways a phrase can sound is modeled in four recordings using the phrase “It’s the second biggest city in my country, I think.”

  1. First, students or the teacher create a “greenhouse” version of the phrase, i.e. every word is spoken very clearly.
  2. Then they create a slightly messy “garden” version with stress being dictated by the speaker’s personal intended meaning.
  3. After that, pairs speak in unison to contrast the two different versions (then performing before the class). In the recoding, this sounds quite disjointed.
  4. Finally, students are presented a very messy “jungle” version with hesitation, stumbling, hedging (perhaps from the teacher, or from an authentic recording)

This is a rather general awareness-raising exercise that could be used to introduce the overall approach, and to practice noting down a phrase in its different sound shapes.

Other activities targeting more specific areas include:

  • Practicing clusters of frequent forms
  • Close listening following transcripts
  • Soft focus listening to suggest “mondegreens” – phrases that are misinterpreted because they sound like something else – i.e. “occasionally” can sound like “ok jolly” (p. 285)
  • Formulating multiple choice questions to include an answer that the learner would give based on mistakes in decoding the sound stream
  • Taking phrases from the squeezed version to the clear version and back
  • “Instant dictations” in which you stop recordings and have students write down the last 4 words they’ve heard, which are still fresh in mind and not yet processed for meaning

Finally, Cauldwell suggests using Audacity or another digital editor to record and study the wave shape of sounds, and Audio Notetaker to listen to, analyze and edit the chunks of a given piece of audio.

Overall, Phonology for Listening represents an original and enormously practical approach to teaching an essential language skill that needs attention, and is clearly in need of improvement among many of our students. Highly recommended.


Google Translate

I use Google Translate in my work, and like to introduce it to advanced English students who need to do translation at work. But you need to study very closely what this great tool does and doesn’t do. Based on the World Wide Web, Google Translate is really quite helpful for suggesting collocations (word partnerships) and colligations (grammar structures following given words), such as, in the example below,

  • adverbs after verbs, e.g. “think independently”
  • gerunds after prepositions, e.g. “without losing sight” or “dynamic way of doing”

But you naturally need to rearrange and adjust the various parts of speech, since German sentence structure is so different. I’ve highlighted the corresponding sections in the slide you see below. Also, German abstract terms carry meanings not transported in the more common sense English translation, and therefore need to be extended:

  • Unternehmer ist er weniger im Sinne … sondern …
  • His entrepreneurial qualities lie less in … than …

Note that when you use Google Translate, you can mouse over to view and select additional suggested translations. The more reference material goes in, the better Google Translate gets. So have a look:

German: In Max Mustermann begegnet man dem fast klassisch zu nennenden Vertriebsmann, der ausgeprägte Macherqualitäten besitzt und unabhängig denkt und handelt. Unternehmer ist er weniger im Sinne eines ganzheitlich denkenden und sorgfältig analysierenden Managers, sondern eher in Hinblick auf seine zupackende und dynamische Art, die Dinge anzugehen und umzusetzen, ohne jemals das Ziel und das gewünschte Ergebnis aus den Augen zu verlieren.

Google Translate: In Joe Blow, one encounters the most classic to be mentioned salesman who has distinctive makers qualities and thinks and acts independently. Entrepreneur, he is less in terms of a holistic thinking and carefully analyzed manager, but rather in terms of their purposeful and dynamic way of doing things and implement without ever losing sight of the target and the desired result in mind.

Improved: Joe Blow has many of the distinctive qualities of the classic salesman, a man of action who thinks and acts independently. His entrepreneurial qualities as a manager lie less in holistic thinking and careful analysis than in his purposeful and dynamic way of approaching and implementing things without ever losing sight of the target and the desired result.


Hans Rosling’s creative teaching technologies – realia, boxes, Lego

I’m thinking through how useful I find using small manipulable toys like cuisinaire rods and Lego to visualize information, to explain and teach things in a small classroom, for example in one-to-one training. Recently I’ve joined a group exploring the terrain of using Lego, and so I’m thinking back to how I have used these tools with various clients over the years.  Now I’ve stumbled upon a video of Hans Rosling using Lego, an opportunity to ponder quietly what the effect is on the learner.

Hans Rosling is unquestionably one of the best international presenters in the world, having captured the visual essence of development in his moving bubble charts (Gapmminder).But he’s also given  a mind-blowing presentation of progress using a washing machine. He has presented using Ikea boxes, and now, in a new video, he uses Lego. First, here are the three presentations with realia, boxes and Lego:

Washing machine:

Ikea boxes:


I frankly really appreciate the use of real life realia, they evoke emotion the way a multifunctional building toy simply can’t. I use things or at least pictures of things quite a lot. Saying that one abstract box represents one thing and placing it next to an identical other box representing a different thing places additional cognitive load on the viewer. That can be good or bad, depending on whether the load is rewarded in some way. It helps if you add visual distinction to the box, the way Hans Rosling does with the realia he pulls out of his Ikea boxes, like some magician. That adds a lovely element of play and surprize.

Bare Lego on the other hand without playing clown or dress-up will divide the public. It can be charming to those with happy memories of the building toy, or with lots of practice building with their kids. That charm can be harnessed to focus attention. I think, however, that the blocks need to be very well connected visually to stories as they are told. I once saw Mark Powell use cuisinaire rods that way, and it got me down the road of storytelling with little blocks and rods. I’ve found that once those stories start to materialize and are understood, there is a creative spark that you can kindle and develop as you hand things over, step by step, to the students. And then I think the additional cognitive load is actually exactly what you need, because the learners are more engaged and working harder at the same time.

Beyond that, however, what these presentations show me at least is that it’s easy to visualize the big picture with simple tools, or to tell a simple story, but to see and remember the details, e.g. ratios between groups or development over time, and in fact figures of any kind, you really need graphics. Nothing replaces complex graphics for communicating complex data, and in turn relating that, when it is well done, to a big idea.

Online tools and resources for scientific writing

I’m still struggling to teach scientific writing to a diverse group of PhD candidates that I only see occasionally. My latest attempt is to give them a set of online tools to analyze their genre of target texts (published works and their own work in progress), and to tell me how they like what the tools do. These are tools I use myself when I explore a genre to analyze them within the overall corpus of English and present typical collocations. In class we’ll then look at selected texts on one topic comparing different genres (i.e. in a general publication, as opposed to a scientific journal) to determine typical collocations and rhetorical and stylistic devices.

MacMillan Dictionary
handiest online dictionary, with a thesaurus, examples, audio

COCA Corpus of Contemporary American English
BNC British National Corpus (GB)
How are your words generally used in context?

Word cloud generators:

How frequent are key words in a text you read or write? Copy it into a  word cloud generator that makes the more frequent words larger. Tips: In Wordle, create strings of words, or multiword units: Edit your text before you copy it in, joining the words you want to keep together with the tilde character: ~ (e.g. “cataclastic~rock”). Also, reduce the word output number (Layout/Maximum words) to simplify.

Just the word
This collocation thesaurus concordancer shows frequency and produces word clouds. Clicking on a given collocation gives you samples from the BNC. (e.g. precipitation)

A set of tools to analyze the text you copy in:
a. Concord Writer
Work in progress: Write text in the window, and your text is dynamically linked to multiple examples as you write.
b. Vocab Profile (BNL)
A published article: Copy in your text, and the tool will output a word list.

Google Ngram Viewer
How has your word been used over time? Has it changed in meaning? Study a word over time based on the word’s occurance in the Google Books library (those published since 1800).

5 modes of search for collocations: find one word (e.g. the missing word in a phrase – e.g. verbs, prepositions, possible modifiers), several words, alternatives in the phrase (so: find a better synonym), and word order (e.g. adverb placement). Follow links to find sample sentences. Caution: the Internet is your database.

If a scientist wants to read just one article on writing a thesis: George Gopen and Judith Swan show that where you place information in a sentence makes a huge difference. Their article The Science of Scientific Writing was originally published in the November-December 1990 issue of American Scientist.

Some excellent websites to surf for university writing skills:

And when in doubt, try a grammar quiz:

Diagnostic grammar quizzes, especially recommended for connectors/ transition words http://www.grammar-quizzes.com/

These are not online tools, but books I recommend for the research library:

  • John M. Swales/ Christine B. Feak: Abstracts and the Writing of Abstracts. The University of Michigan Press 2009.
  • Christine B. Feak/ John M. Swales: Telling a Research Story. Writing a Literature Review. The University of Michigan Press 2009. (The answers to the tasks in these two books are available online.)
  • John M. Swales/ Christine B. Feak: Academic Writing for Graduate Students. Essential Tasks and Skills. Second Edition. The University of Michigan Press 1994/2009. Also get the commentary by same authors: Commentary for Academic Writing for Graduate Students. Essential Tasks and Skills.
  • Rowena Murray: How to Write a Thesis. Open University Press2002/2011.
  • Robert A. Day/ Barbara Gastel: How to Write and Publish a Scientific Paper. Greenwood Press 2006.
  • Michael McCarthy/ Felicity O’Dell: Academic Vocabulary in Use. 50 units of academic vocabulary reference and practice. Self-study and classroom use. Cambridge University Press 2008.

Do you have any resources to add?

PS: There is an online scientific writing tool called Swan, the Scientific Writing Assistant, http://cs.joensuu.fi/swan/. The concept was developed by Jean Luc Lebrun, formerly at Apple and now a scientific communication skills author and trainer. It requires Java version 6.0 or higher, and runs on various operating systems, working on Apple OS 10.6 and higher. Its USP is that it helps you organize your thoughts and content (rather than your language and grammar) by working around the placement of key words.

PPPS: Graham Davies created a fantastic online site dedicated to Information and Communication Technology (ICT) for Language Teachers, initiated with EC funding in 1999-2000, which he has continued to maintain himself. It contains pretty much everything teachers need in ICT. I’m finding the section on using concordance programs in class and the one on corpus linguistics helpful. It makes me want to take a week off and do nothing but dip into this world, and finally read the books I’ve got on the subject from cover to cover. Graham also keeps a blog.

Hasan Elahi: FBI, here I am

“The Visible Man”, Bangladeshi-born American Hasan Elahi, says that he was mistakenly included on the US government terrorist watch list — “and once you’re on, it’s hard to get off”. (Wired) In response, he has dedicated his work to surveillance culture and has put the minute details of his life and travels online. See his website and engaging and thought-provoking talk on TED.

If you’re learning English, don’t watch the video here, though; watch it on the TED site instead, where you can follow this, like most of the talks, in the interactive transcript. Click on any part of the transcript, and the video plays that part. If you’re practicing listening comprehension, keep the section very short, listen to it several times, and try to repeat his words with the same emphasis to get a sense of the way the speaker stresses some syllables (the stressed syllable in the words that carry meaning), and unstresses all the others. The TED talks, along with the fantastic English Central, and for everyday topics, Video Jug, are great for self-study listening comprehension.