Designed by Apple in California ad
In my English classes today at Metadesign, we watched and critiqued Apple’s Designed by Apple in California TV ad . This ad, which I stumbled on in Fast Company’s CoDesign blog, has bombed with consumers. The participants gave this feedback: It’s all emotion, they could be advertising anything, which is a turn-off to the more […]
Branding: Smells, tastes, feels like home
New exciting challenge. Learning about branding for a company I’ll be teaching at. So here’s my first exploration. Bill said: “Branding is about managing how people instinctively react to your ideas and identity.” Interesting. He’s sent me an ad for an insurance company that the company has branded, made by a separate agency. So one […]
