“Today at the Frankfurt Book Fair the Basis for Business series was awarded a bronze medal in the annual Best European Learning Materials Award (BELMA) competition. We’re delighted the series has received this international recognition and would like to take the opportunity to thank you all once again for your excellent contributions to this highly successful coursebook series. We look forward to meeting as many of you as possible at BESIG in Bonn this November. Best wishes from Berlin, Sinéad Butler Programm- und Marketingmanager Englisch in der Erwachsenenbildung”
Mike Hogan started this series so well, and then he and Carole Eilertson teamed up for B1 and B2. I did much of the writing for C1, and then there were all the great advisors and Janan Barksdale, the wonderful editor who held things together from B1 on. Overall, Cornelsen and the team did a great job. It’s a privilege to be part of this winning team.
I’ve started a book project, which forces me to conceptualize something from the big picture down to the last detail. After poking around for about a month exploring the areas I have found important in my business English classes over the past years, thinking through individual features and refreshing my contact to clients who might help me make the case studies more realistic and concrete, I came up with a general concept that was unfortunately too big to handle. Last Saturday we had the big kickoff meeting with the advisers. Their ideas were really helpful in enabling a new rough book map. There is still a lot of blank space and some repetition, but all the advisers have said what they want in the book, and that will clearly make the book appeal to a larger audience in the end. But I’m temporarily stuck: Some of my favorite ideas don’t seem to fit in anymore. The ideas have different origins now, so it’s more difficult to make them match seamlessly. I’ve just only noticed that one of my favorite chapters, the one on Sales, is suddenly missing. Oh, no! I’ll probably have to let it go. Painful.
OK, bedtime. It feels freezing in my flat, and I’m really tired. Tomorrow is another day.
Dr. Seuss (Theodor Seuss Geisel, 1904-1991) is pronounced “Zeus” in English, like the Greek god. And he is a, if not the, godhead in the pantheon of English literacy. In a hilarious reading of Green Eggs and Ham, the Rev. Jesse Jackson called him a “latter-day saint”. He was a third-generation German-American who grew up speaking both languages, with German being spoken at home. Words fascinated him from an early age. His zany drawings and poems are unmatched.
In his first book, The Cat in the Hat, Dick and Sally are latchkey children alone at home with their fish. The Cat in the Hat comes, causing chaos with his two sidekicks, Thing One and Thing Two. In the end, the kids get the Cat in the Hat and (the) Things under control, and the Cat in The Hat tidies everything up… just in time, before Dick and Sally’s parents come home!
“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope. Which is what I do. And that enables you to laugh at life’s realities.” – Dr. Seuss
“…adults are just obsolete children and the hell with them.” – Dr. Seuss (quoted in his obituary in Time Magazine)
To read them is to learn them by heart. Ten quotes:
Hop on pop: “We like to hop. We like to hop on top of pop. / Stop! You must not hop on pop.”
One fish two fish red fish blue fish
Fox in Socks: “New socks. Two socks. Whose socks? Sue’s socks.”
The Cat in the Hat: “I will pick up the hook. / You will see something new. / Two things. And I call them Thing One and Thing Two.”
Horton Hears a Who: “A person’s a person no matter how small.”
Horton Hatches the Egg: “I meant what I said, and I said what I meant./ An elephant’s faithful, one hundred percent.”