Guido Westerwelle made the news recently as a result of the way he responded to a reporter of the BBC. Refusing to answer the question placed in English, he insisted that questions be asked in German, as this is the language spoken here. When the question was then translated, his response added insult to injury, pointing out that the question had already been asked and answered by him in German. His extremely rude behavior is the issue here, not the fact that Guido Westerwelle isn’t particularly eloquent in English, or that his English could be better. It’s his arrogance that has cost him, and he will pay dearly. It all goes to show that communication is essentially cultural, and must be cultivated. Guido Westerwelle is not. Boo!