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Today the PhD students and I did this exercise, among others, to prepare elevator speeches that will work with a wider audience.

Step 1: Watch the presentation by Steven Johnson on his book, Where Good Ideas Come From. Then answer:

  • How long have I been exploring this?
  • Why is it relevant?
  • What’s my approach/ perspective?
  • What are my specific questions?
  • What are my findings in general?
  • What is one example?
  • How do I explain this?
  • What story do I have for you?

Step 2: Make a speech of your own using phrases similar to his:

  • For the past…. months/years I’ve been investigating….
  • It’s the kind of/ a problem/question/issue I think….
  • I’ve looked at this problem from a/an… perspective/ the perspective of….
  • So what I’m exploring is: What are/is the …?
  • And what I’ve found, in all of these systems/ the research, there are recurring patterns;…
  • One pattern I call/ is…
  • And this is partially because/ may be due to…
  • This is particularly relevant because….
  • So you see…
  • There’s a great story about…