He was called “The great communicator”. At the time I wasn’t willing to listen to any of his speeches, because he was at the opposite end of the political spectrum, and I was out in the streets demonstrating against cruise missiles, Star Wars and all that. But I was just reading Vicki Hollett’s very interesting analysis of the current BP crisis yesterday and have been thinking about her idea that Americans are expected to demonstrate “seriosity“, a lack of which is seen as cynical and subversive. Vicki thinks that seriosity doesn’t play the same role in the UK. I don’t know much about the British take on this, but I do have insight into the American side, and I think the magical formula to demonstrating that you are 100% engaged and really care about an issue in the US must be seriosity plus humor. For me, Reagan telling Russian jokes in 1988, the year before the wall came down, epitomizes what Americans cherish in their public figures. Reagan’s timing was brilliant, he knew the exact moment and situation when humor would seal his commitment.