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Keep Calm and Carry On was a motivational poster produced by the British government in 1939, intended to raise the morale of the British public in the event of a German invasion. It was never used, even during the air raids, but kept for the worst case. What could be more British! The poster was rediscovered in 2000, and subsequently commercialized. Now it’s become an amusing and inescapable meme. You can even create your own parody of the poster on this website.

But I’d like to know: Has it become a buzzword? I mean, do people in Britain actually say “Keep calm and carry on” jokingly in conversation? In other words, does this omnipresent visual meme built around words actually translate into spoken English?