Want to go for a joyride? Tech news: Wheels turn, smileys stay put.


Joyrider is a revolutionary accessory that transforms a bicycle into a moving light show using just one LED. The design evokes new rave couture, with its iconic smiley face and the strobe effect, bringing kitsch glamour to the cycling experience. The two sterling silver, Swarovski studded components are attached to the spokes of the wheel, emitting a fixed image of a smiley face using a single LED light. This effect is achieved through inbuilt microchips that are able to calculate the speed of the wheel in such a way that the smiley face remains stationary while the wheel spins.”

Want to translate bike vocabulary? Here’s a dictionary link.

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Trainer/ coach from Washington, D.C. based in Berlin. Enthusiastic gardener, sailor, reader.

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