Our brain on an intercultural challenge

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This excellent animation looks at the way our brain is involved in intercultural incidents. Instinctively, the brain causes us these feelings:

  • The early evolutionary reptilian part of our brain that rules gut feeling has 4 strategies when meeting something new, the 4fs: feeding, fighting, fleeing or f*cking.
  • Our stone age brain is keen on cooperation, needs a synchronized world, and responds with rejection when it meets something that doesn’t follow the rules.

The message of this film is that the feelings are what they are, we can’t do much about them. But as culturally intelligent people, we must know how to react to these feelings and put things in context. Watch:


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