I’m learning about typography for a client. The first video introduces several designers. For me, Paula Scher sticks out. I particularly enjoyed learning about her work for the theater and the music industry.

Follow this link to learn more about her work on Jazz and her logo for CitiCorp – Artists at Hillman Curtis. And here’s a link to her inspiring talk of 2008 at TED on “serious play”, where she contrasts serious (which children are, she says, when they create) and solemn (which adults are, she says, when they apply what is expected).  Redrawing her career, she describes going through cycles of creative play to solemnity and the death of a model on back to regeneration and a new phase of play, which she says she has gone through four times.

“Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that’s how you grow.”

The second video is a quick history of typography.

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Trainer/ coach from Washington, D.C. based in Berlin. Enthusiastic gardener, sailor, reader.

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