I’m writing a book for business English, Basis for Business C1. When I was putting the unit on logistics together, I was initially thinking of using Inditex, Zara’s parent company, as the main example. But it’s already been used in several other course book, including Cornelsen’s Career Express, and I’m trying to be as original as possible. Still, Zara and its model of “Fast fashion”, i.e. turning around what sells into a new product and getting that to the store in 2 weeks, is one of the most inspiring companies to look at when you’re studying logistics. Right now their production is centered in North Africa and Europe, but they are planning a thrust into Asia, opening over a 1000 stores in China. It will be interesting to see whether they create a completely new center there. The NYT last year published a lovely video on Zara.
Also see the video by The Apparel Logistics Group below for excellent logistics vocabulary.
Hybrid courses
September 28, 2022
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In the summer of 2021, I had the pleasure of attending a hybrid congress in Berlin: Die Grünen were kicking off their election campaign. The
