I normally use Powerpoint to teach Cialdini’s six principles of persuasion, but find that Prezi, which lets you zoom in and out, is the better tool to combine a task and reference points in one big picture.
An open letter to my Public Management students on how to improve their visuals. Better visuals, better use of text, plus self-assessment: Are your ideas “Made to Stick?”
In the Cornelsen coursebook I’m writing, and in my classes, I warn my students against turning their presentations into straight pitches. Robert McKee, the Hollywood scriptwriter, has pointed out that the audience doesn’t really engage with and is not convinced by a presentation that tries to sell only strong points. People aren’t dumb. They’ll instinctively […]
I gave a morning workshop yesterday on scientific presentations to students of Geoscience and updated my approach a little. It now includes the concept of creating storytelling cycles of tension and resolution (situation, complication, resolution, example), as explained by presentation guru Andrew Abela, whose book, Advanced Presentations by Design, I have just ordered. Also see […]
This is one of Steve Job’s last presentations, still explaining “his” products with inspired simplicity and clarity. Focus with me for a moment on his metalanguage (often called signposting), that is the language he uses to take us from one point to the next. Metalanguage or signposting varies widely between presentation types, and is generally […]
Mary Roach takes the cake with her TED presentation on “10 things you didn’t know about orgasm”. Did you know that paraplegics can have orgasms by stimulating parts of their body not typically connected with sexuality, just above their sense-deprived bodyparts? That embryos masturbate? Or that there is a woman who can have an orgasm […]
Yesterday at Morphosys we had an interesting discussion based on the TEDTalk by Bonnie Bassler on how bacteria “talk” to each other, using a chemical language that lets them coordinate defense and mount attacks by recognizing “self” and “other”. I asked the course how she “hooks” her listeners, and they said one of her main […]