Signs: On communication

A simple short film about communication. About the transition from writing to speaking and from virtual to face to face.
Created by Publicis Mojo and @RadicalMedia.
Director: Patrick Hughes,
A Cannes Lyons winner.
Found through B. Schmidt-Hurtienne,

Published by


Teaching English for business communication skills, writing online for learners, translating, sailing whenever I can, from Washington, D.C.

9 thoughts on “Signs: On communication”

  1. Hi Chris,

    Hmm, I know a couple of people this will touch.

    What it made me think of: So many people are falling in love online these days, and you don’t really have to dig very deep to understand why. Once our imagination is released by a few choice “signs”, the heart flutters and the mind explodes, and hope reigns supreme.

    Have a good day!

  2. Hi Chris,

    I saw your post but was kind of puzzled. At the time I was preoccupied and wasn’t quite sure whether you meant me. I didn’t see anywhere that a fizzy water company had sponsored this short film, but I’ve now gone to the director’s website and willfully slowed down (!) the credits at the end.

    I beg to disagree: Patrick Hughes also makes ads, sure, but this was not one of them. Do you find any reference to the corporation or its products in the film? Even in the meeting scene they’re drinking water out of a caraffe, for crying out loud. I don’t see how this could be viral marketing for anything but text messaging.

    I admit that I have posted a video that is an ad for wind energy in July (, but that video is hardly unethical. I’d say. But I suspect that perhaps you don’t agree?

  3. Anne don’t get me wrong , i’m not criticising you ( i actually think you are great), and i do tend to exaggerate on my blog.
    I was annoyed with myself.
    I may be wrong about the add, i followed links on the youtube posting and got to this –
    If you look closely there is a subtle product placing on the woman’s desk and the only sound at the end is …..
    Still, good film.
    And renewable energy promoting is fine.

  4. You see, I missed all of that. I don’t even have TV, and somehow I manage to get only German radio and podcasts without ads by major companies, so I frankly don’t know commercials too well.
    I think I may be a little naive. Hmmm. Well, now I know.

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