The Abercrombie + Fitch scandal

Recent Posts

Relaunching

Relaunch

It’s the end of summer, we’re back home from long days in the sun and on the water, and it’s back to classes and many

Read More »

Talk at BESIG 2021 for Cornelsen

Managing your hybrid course with Cornelsen’s Basis for Business Summary This 30-minute talk aimed to give Business English trainers an overview of lessons learned in

Read More »

We discussed the Abercrombie + Fitch scandal in a class of mine a few weeks ago, using the Interbrand blog. The reasoned response in the first video below reiterates many of the points made by the participants. They argued about whether one should simply say “live and let live” or demand civic readjustment, and whether A+F are serving a segment effectively or needlessly limiting their market.
The second video shows the #FitchTheHomeless protest – handing out used A+F clothes to those without the status the clothes claim to underline.

Comments

Leave a Reply

Your email address will not be published.

More
articles