Thank you for help with Cornelsen Basis for Business C1:
- Helmut Burger for being my first sounding board
- Janan Barksdale for being so patient and thorough and making something that seemed impossible work
- Carole Eilertson and the advisors Mindy Ehrhart Krull, Andreas Grundtvig, Gabi Hirthe, Marion Karg, Karen Richardson and Miriam Zeh-Glöckler for being constructive, though faced with an emergent book
- Anna Batrla and the Cornelsen team for doing it
- Claire Hart for presenting the book at ETAS in September.
- The secret role models for Azra, Ben, Jörg, Carla, Doris and the all the other characters
- A Nivea PR brochure provided the team for 1A+B
- Thank you, Jens Kröger and Endress + Hauser for 1C
- Amazon Marketplace provided the model for 2A
- Thank you, Tobias (+ Beate) Ziegler for input on 2B
- Jens (and Rose) Galdiks, thanks for 2C
- Thanks Christian Koch, for introducing me to Scrum and explaining how proposals work
- Thanks, Dad, for all of the proposals you wrote when I was little. 3A + B
- Thank you, Gabriele Vollmar, for 3C
- Thanks, Khushi Pasquale, for telling me about Eisenhüttenstadt for 4A, and for the story about the deer
- Thanks, Thomas, for sharing difficult emails for 4B
- Thanks, Gill Woodman and Andreas Grundtvig, for 4C
- RWE and Fuhrländer, I mined your online publications for 5A
- Siemens Financial Services is the model for the services pitched in 5B
- Jan Jaehrling, Ingrid Pradel, Andrea Schwarz, Alexandra Goller and of course Simon Moroney of Morphosys, thank you for sharing for 5C
- Thank you to the advisors for 6A, which seemed to get everyone on board.
- Thanks, Helmut Burger, for help with 6B
- Thank you, Franz-Josef Nuss, for 6C
- Udo + Claudia Böhm-Awiszus, thank you for 7A
- Thanks to Mindy Ehrhardt, Ash (Lucy Mellersh’s husband, why do we do this last name business, anyway?) + Jürgen Strauss for very helpful input for 7B
- Thanks, Carsten Baumgarth re marketing and kudos to Sara Rosso for World Nutella Day, 7C
- Respect to Raveena Aulakh and the other investigative reporters in the wake of the Bangladesh factory fire. Compliance hotlines at BASF + CISCO, and a press conference by NZ Fontera also inspired 8A
- Patagonia is the true Alpia in 8B
- Thanks, Christian Hodgson, for inspiration for 8B+C
- Thank you, Eamonn Fitzgerald, formerly Spotlight Online, for letting me practice three paragraph essays
The ones that got away:
- Zoe Carruthers for inspiration re sales – even if that didn’t make the book
- Dietmar Müller of Adflow – I’m sorry we didn’t feature your company
- Niclas Gondorf and Herr Finke of Dyson – very sorry we couldn’t feature your company
- Uli Botzenhardt, Alexander Nast, Claudia Engelhardt, Dung Huong, Bill Chaney … : Many thanks for your support, contacts and advice
