I teach mainstream business English, and will certainly continue. Sure. But I’m curious about whether I can also expand into areas that mean a little more to me. That means thinking about “niches”. If you have a service that fits a small, but select group perfectly, that will get you places. What is a niche? One thing is clear: It’s not about “you”, it’s about “them”. But it really needs to be a good fit.
![Die Grünen hybrider Kongress 2021](https://i0.wp.com/annehodgson.de/wp-content/uploads/2022/09/IMG_0136-scaled.jpeg?fit=300%2C225&ssl=1)
Hybrid courses
In the summer of 2021, I had the pleasure of attending a hybrid congress in Berlin: Die Grünen were kicking off their election campaign. The