I teach mainstream business English, and will certainly continue. Sure. But I’m curious about whether I can also expand into areas that mean a little more to me. That means thinking about “niches”. If you have a service that fits a small, but select group perfectly, that will get you places. What is a niche? One thing is clear: It’s not about “you”, it’s about “them”. But it really needs to be a good fit.

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Trainer/ coach from Washington, D.C. based in Berlin. Enthusiastic gardener, sailor, reader.

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